Speak for Effect!
Creating Clear, Concise, and Compelling Content

To craft a clear, concise, and compelling message is both art and architecture; it requires equal amounts of poetry, passion, and plain hard work! Your audience will be impatient for you to get right to the point, and they want to know if your message is meaningful and relevant to them.

This one-day intensive learning experience focuses on how to structure your talk or presentation so your audience is inspired, motivated, and eager to take a specific action — the one you want them to take! A “request for action” is the very, the only, reason you are speaking! This is the effect you want to produce; it is why you are speaking.

You will learn specific ways of connecting with and moving the hearts and minds of your audience; you'll be initiated into a way of thinking and speaking which is audience-centered and built on The Five Ps: Preparation, Purpose, Product, Point, Passion! You will be introduced to the RealTime Speaking Flight Plan, a clarifying and organizing tool which enables you to easily generate clear, concise, memorable messages for all manner of communication opportunities: keynotes, lectures, business and sales presentations, fundraising pitches, workshops, media interviews, marketing collateral — even marriage proposals!

You will learn how to:

• conduct audience analysis
• decode specialised knowledge
• enliven your speaking with feeling
• develop clear communication goals
• simplify and clarify your essential point
• get and maintain your listeners' full attention
• develop and understand your speaking purpose
• broadcast on channel WIIFM
  (What's In It For Me)
• use stories and metaphors to entertain and educate. . . and much more!

Includes workbook, pen, and copy of RealTime Speaking: YOU Are the Message!